STATEMENT ON FILM

No form of art goes beyond ordinary consciousness as film does, straight to our emotions, deep into the twilight room of the soul. Ingrid Bergman

Study by Doubleclick Feb 2008 · The top-line results are that, yes, a whopping 8% of viewers interact with video ads. · Users repeatedly watch the video ad much more than they click through on traditional banner ads. · Video click rates are much, much higher than traditional image banner ads.

Video ads are excellent direct vehicles as well as branding tools because the click through rate is significantly higher than it is for picture ads. Average CTR for video ads ranged from .4% to .74% as opposed to 0.1% for picture ads. Research conducted in late 2007 shows that.

Does Video Advertising On The Internet Work?

There is no doubt that online video, and online video advertising are growing.  eMarketer predicts by 2011, 86% of US consumers will watch video online.  Furthermore, eMarketier predicts by this year, US online video ad spend will reach £2.1 billion.  While advertisers are eager to spend in this growing space, they are faced with the challenges of successfully engaging with their target audience, as well as providing measurable results.